Gift Card Printing - Customer Loyalty Programs

Using Plastic Gift Cards Programs to retain customers & increase shopping frequency.

The winners in the battle to retain customers are those who create one or more competitive advantages in the minds of consumers. A Loyalty Program is a powerful way to provide continuous reasons for your customers to prefer your business over another.

Points for purchases
The first step in creating a Loyalty Program is to decide what point value to assign to customer purchases. You may assign points per dollar or per purchase (frequency). For example:
$1 = 1 point (recommended).
$1 = 10 points (or other amount)
1 purchase = 10 points (or other amount)

Award levels & redemptions
Loyalty programs may be set up in a variety of ways to reward customers. The three most common are Auto Rewards, Mutliple Rewards, and Open Rewards. See descriptions at right.

The Loyalty receipt
The terminal prints a receipt which tracks the points added to the customer's Loyalty account and provides a total for all points accumulated to date and available for redemption (point balance). To eliminate confusion, no previous redemptions are shown.

Reports
The system will provide reports indicating loyalty points earned through purchases, a summary of redemptions, transactions voided, balance inquiries and other activity relative to that merchant's program.